Bunny's Dumplings Menu Designs

Bunny’s Dumplings Digital Menu Boards

January 2017

This authentic Hong Kong style street food restaurant needed digital menu board designs that would grab potential customers’ attention in the busy shopping centre food court to which they had recently expanded.

Through extensive conversation with the client, we established that the menus had to focus primarily on imagery rather than text, since many passers-by would be unfamiliar with the dishes that the Chinese names represented.

I used a grid format to make the best use of space, and incorporated the brand colours red and yellow alond with the neutral black to help viewers quickly locate the most important information.

Sales in the restaurant increased by 20% the week following the menu design change.