Caloundra Music Festival 2016 Graphic Design

August 2016

In the middle of 2016, I provided extensive graphic design services to that year’s Caloundra Music Festival, QLD. It was by far the largest project I had worked on at that stage in my career and I was incredibly excited at the opportunity to test myself as a designer.

The project involved working closely with the festival organisers and media department to create a range of deliverables including posters, billboards, 36-page pocket program, A3 to DL foldable mini program, fence scrim designs, and a range of online digital advertisements and e-newsletter skins.

I was tasked with the design of these deliverables in a style that complimented and incorporated that year’s artwork, created by Scott Denholm, and that emphasized the family-friendly, relaxed, sun-surf-soul nature of the festival.

To achieve this, I created a colour palette based on the artwork and focused my designs around hand-drawn illustrations and bright colourful brushstrokes to draw attention to key areas. I supported this style with a handdrawn festival map, complete with custom icons.

The festival organisers liked my designs and enjoyed working with me so much that they then hired me to produce their volunteer handbooks in a similar style as well as festival signage and bar menus in a handdrawn chalkboard style.

It’s a project I can confidently say I knocked out of the park!