Caloundra Music Festival 2017

May – September 2017

In early 2017 I had the great pleasure of being contracted once again to provide graphic design services for the Caloundra Music Festival on the Sunshine Coast, Queensland, Australia.

During the previous few months, I had invested much time in improving my understanding of core design principles and more fully mastering the tools and processes used to produce professional work that effectively communicated key content and messages in a visually engaging manner. I think it paid off!

The project involved creating designs for posters, billboards, merchandise, informational booklets, printed and digital ads and even a TV commercial. Almost all of these designs used elements of the fantastic 2017 artwork created by Shelley Murfitt, whose work you can see on her Facebook and Instagram pages.

Take a look through the different components of a project I had a great deal of fun working on!