CMF 2017 Merch

July 2017


In addition to the components of the project I had been hired for during the previous year’s festival, in 2017 I was also contracted to provide merch designs for t-shirts, caps, stubby-coolers, water bottles and more.

I enjoyed this portion of the project immensely, particularly in finding a way to convert the full-colour handpainted artwork into designs that could be screenprinted using only one or two colours. After a good deal of trial and error, I found an effective combination of vector processes in illustrator and filters in Photoshop to achieve this.

I was also tasked with creating a selection of typographic designs with a more mature appeal than those based on the bright and colourful artwork.

I provided around 40 designs in total, all collected into a presentational pdf making use of mockups to serve as a fairly accurate representation of final application.