Sunshine Coast Surf Film Festival Logo

January 2017

The festival wanted to quickly convey a friendly and inviting locally focused event. Working together through several different conceptual approaches, we settled on a vinyl sticker-cut aesthetic, favouring the clean lines and bold imagery it allowed.

We agreed to side-step the literal approach to representing a surf film festival, focusing instead on attempting to capture the essence of the event. A calm and inviting blue colour palette was determined so as to link closely to the ocean theme and a stylised wave under the Caloundra Lighthouse, famous throughout the Sunshine Coast, grounded the identity firmly in providing an opportunity to raise the profile of the local area.